What strider said.
And I want to make a little analogy. The smartest medieval theologians said that God, the Absolute or whatever you would like to call him, does not have attributes. "Love" and "power" are not attributes of God, they are essential components of him. God and love are irrevocably intertwined, and God is not God without it. It is not a description.
Note that I am not comparing NoR to God. But we do not have gimmicks. Everything you see about our organization and loyalty and values are our essential components, not a pretty paint job for the forums.