An important read that all alliances should follow. A testimonial:
When I joined Invicta in August by virtue of PAW merging into its ranks, this was Invicta's flag:
As you can tell, a lot of problems with it. Multiple colours, no dominant symbol, text on the flag (in three different fonts!) All in all, more suitable as a design for a coaster on which to set my can of Mountain Dew.
In October, Dawny opened a contest to all members asking them to design a simpler flag, along with me presenting these standards to the members. As a result, we selected a design by lost of Agrarian Aguacenta that we believe certainly and succinctly conveyed facets of our alliance:
The purple's actually purple, it only has three colours, we have a dominant symbol, no text, etc. Easily it stands out and can be replicated to still represent our alliance.
And since then, we've put that horse design to other locations, notably ribbons and our commonly accepted seal: