Why Announce Anything?
Recent posts have shown the truly dangerous ghetto that the CNForums have become for alliance announcements. The boards are infested with roaming observers, waiting to mercilessly flame and troll any post they deem to be from "the bad guys." Even the most mundane topic becomes cluttered with seemingly endless text about hegemony or (more often) outright OOC insults.
On the flip side of the flamefests, some topics end up being bandwagon exhibitions where commenters fill pages of mindless hails and celebratory remarks. Between trolls and bandwagons, I wonder what the use is. Why do alliances make public announcements?
I think there are a couple of very good and legitimate reasons to make public announcements and proclamations:
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Maintain a presence on the world diplomatic/political stage. Like it or not, the CNForums are a clearinghouse for news and information. An alliance that lacks a regular presence is in danger of falling into irrelevance. This is true of new or growing alliances that are under 3M NS and is having trouble collecting allies and friendships. An alliance looking for allies needs to ensure that their name is out there. However, if you are within striking distance of a sanction (3.5 M NS, let's say), then you are automatically relevant and a public presence does not seem necessary.
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Efficient Communication - It seems reasonable to make announcements on CNForums that are for a Bob-wide audience, and would be very difficult to communicate to every alliance.
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Protectorate Agreements. It seems reasonable to announce that an alliance is under another alliances protection. Raider alliances would then have fair warning.
For everything else, it seems that announcements are unnecessary. The feedback is probably not worth the reaming an alliance would take. Currently, the Trolls are willing to rip into anything. As an example, I would point to the recent GPA announcement. GPA announced that they were reforming their non-binding NAP. I had some genuine issues with the style of how they went about it that I communicated privately, but overall it was a pretty non-controversial topic. That did not stop the topic from degenerating into hails and hollers, flames and a debate about the troubled history of GPA.
Another example: Agora announced the results of an arcade tournament and clarified their signatory policy. Hardly flammable materiel. Again, this thread turned into a mess of flaming and arguing.
In my opinion, the less of a Forum presence, the better. Unless an alliance needs publicity, don't post on the forums.
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