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I think that every major disaster in this country, weather or otherwise, gets covered in mind-numbing 24-hour cable news depth no matter what a politician says or does. Would a few less reporters be on Gustav during the convention? Yes. Will those reporters now cover the actual disaster instead of what McCain is doing during the disaster? Generally, no.
First, yes disasters to get a lot of attention in TV in the hours after, but if the convention were taking place at the same time, the TV coverage would be somewhat divided. Breaks would be made for speeches, highlights of the event, etc... Without the convention taking place though, not only is this unlikey but it simply wont happen.
Secondly, there are far more forms of media than just TV. I don't need to list them all I'm sure, but the fact is that these would be divided, along with people's attention, if the convention were to go ahead.
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Is McCain an EMT? Because he's not going to save a single life by personally flying to Louisiana. He's going exclusively for the purpose of scoring political points ... although you can hope for his sake it's not as clumsy as when Bush flew over Louisiana and "looked down from on high," that really worked out great.
I don't know if McCain has medical traning or not (I know thats not what you were getting at, but he could very well considering his military past), but that isn't the point anyway. The fact is that he may very well be President one day, and he is in government now as it is. This hurricane, if it is major, is also an issue that will be affecting the next President of the United States, especially during the first few weeks/months of their term. Because of that him seeing this may very well save lifes in the future, and even related to this disaster.
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McCain's guys have decided that this is better political theater for them than the convention ... and you know what, they're right, because getting elected has absolutely nothing to do with what you did or how you did it in this country, it's all about creating an image. As long as his campaign plane doesn't literally crash on a boatload of refugee orphans leaving the area, this will be a win for McCain. But it's a calculated win, please let's not pretend it's something else just because that's the message they want to sell.
I'm not denying that it might change his image, but I am saying that this is not solely being done because of McCain's image. A future leader of the country needs to know what challenges his country may face, and I'd say that major damage to a semi-major city is a pretty big challenge. McCain seeing this first hand may very well save lives in the future, and can't possibly hurt.